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  Market research and identification of contracting opportunities is an important aspect of government contracting. The process of identifying and pursuing government contracting opportunities can help companies to find new business and increase revenue. Here are the steps involved in the process:

1. Research government agencies: This includes identifying the different government agencies that may be potential customers for the company's goods or services. It can also include researching the specific procurement needs of those agencies, such as what types of goods or services they are currently procuring.
2. Identify relevant solicitations: This includes finding and reviewing relevant solicitations, such as RFPs, RFQs, and IFBs, that have been issued by government agencies. It's important to review these solicitations regularly to identify any new opportunities.
3. Search for subcontracting opportunities: This includes searching for prime contractor solicitations and identifying opportunities for subcontracting.
4. Utilize online resources: There are a number of online resources such as SAM (System for Award Management) and FBO (Federal Business Opportunities) that provide information on government procurement opportunities.
5. Networking: Developing relationships and building networks with other businesses and industry organizations can also be helpful in identifying new contracting opportunities.
6. Prepare for opportunities: Once opportunities are identified, it's important to prepare for them. This includes researching the competition, identifying teaming partners and preparing your company for the procurement process.
7. Bid on Opportunities: After preparing for the opportunity, the company can then bid on the opportunity by creating and submitting a proposal in response to the RFP or RFQ.

It's important to note that the process of market research and identification of contracting opportunities can be time-consuming and requires a great deal of effort. A company will have to devote resources to actively search and identify new opportunities in order to be successful. However, it can pay off in the long run by helping the company to secure new business and increase revenue.